Tuff Contender has signed director Nem Perez for commercial and music video representation. Perez is a multimedia and experimental artist who has produced music videos, branded content and spots for Chance The Rapper, Flosstradamus, Audio Push, Vic Mensa, Rockie Fresh, Converse, Disney, Peloton and Snapchat. Prior to joining Tuff Contender, Perez was managed by Strange Loop for commercials (representing the Midwest) and Anthem Films for music videos.
“Nem and I have worked together many times over the years and something that he has always been able to do with excellence is to carry an end-to-end concept for brands – he leads, he animates and he edits”, noted DJay Brawner, co-founder of Tuff Contender. “He brings to Tuff’s roster an insatiable drive to captivate audiences with dynamic experiences across all channels. “
Perez’s interest in cinema began early in life shooting BMX and basketball videos with his friends, but later it became a natural career path when he did a few commercials for the movie. t-shirt design company by artist Brandon Breaux and several music videos that premiered on BET, MTV and REVOLTE. Coming from a tight-knit creative community in Chicago, loving pop culture and working alongside hip-hop artists featured on Fake Shore Drive – an industry website dedicated to the Chicago rap scene – Perez and his peers in the fields of music, design, and filming projects that have pushed all of their art forms into the mainstream.
“I always blame my career on my car,” Perez commented. “I had a DeLorean ’81 that we used for the Rockie Fresh music video which eventually became a motif for his album and promotional material. From there I worked with artists and brands to bring a memorable prospect.
Over the years, Perez has worked for agencies Leo Burnett, Tribal, Deutsch LA and this year ended the era-inspired disco commercial for Converse with the “A Shirt To Sleep In” collection by Joe Freshgoods, a Chicago-based streetwear. designate. Perez recently did four spots for Walt Disney World focused on the park’s young adults.
“I have been fortunate to work with clients where trust runs deep and we have been able to create work that pushes the boundaries for both of us,” added Perez. “Work is never short of passion when we have this collaborative shortcut. I’m excited to partner with Tuff to expand customer capabilities and see what’s next.