Instagram launches “1 Minute Music” pop-ups to reinvent music videos with Reels

Instagram launched a series of #1MinMusic pop-ups to reinvent music videos with Reels. To mark the launch, a select group of artists will debut their original music with music videos shot in the pop-up and instantly post them as Reels. And the first pop-up in the #1MinMusic series was launched by the cast of Bollywood movie Jug Jugg Jeeyo.

Instagram’s #1MinMusic will continue to feature exclusive tracks and videos from over 200 national and regional artists in India and the company said the property was launched to “inspire established and emerging artists to innovate and create music.” music in a completely new way by leveraging the high fan engagement and unique format offered by Reels”.

The platform will hold pop-ups in Indian cities and the first one ended today (June 21) in Gurugram. These pop-ups will see artists come together with Instagram-first videographers to shoot their music videos using creative studio backgrounds and genre-specific setups created especially for the pop-up.

The one recently concluded at Gurugram has artists like Dhvani Bhanushali, Kabeer Kathpalia, Rashmeet Kaur and Aditya A in attendance. And as part of the #1MinMusic property, music by Shaan, Mame Khan, Kaur B and others has already been released.

“With #1MinMusic Pop-ups, we plan to democratize song releases and music video creation, so that artists around the world can shoot and post their videos on Reels. This will lead to faster discovery of new talent and greater importance to music from established artists. We are grateful to the diverse group of artists who are part of the pop-up and the cast of ‘Jug Jugg Jeeyo’ who launched it with their entertaining moves,” said Paras Sharma, Director, Content and Community Partnerships, Facebook India (Meta).

You can watch all content by searching #1MinMusic on Instagram.

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