Is there an upward trend for music group branded mobile games?


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In February, Amon Amarth became the latest group to launch a music-branded mobile game. Their game “Berserker”, named after the album, challenges players to “grab their hammer and crush their enemies”.

The game is free to play, although there is no shortage of in-app purchases. There are also incentives for fans who download and play the game, as the top 100 players will receive a special group prize.

With retro-style graphics and fast-paced gameplay, the game provides an additional media platform for the band to engage with their fans and earn more money, while also creating a deeper legacy for their 11th album of the same name.

Amon Amarth is just one of many groups that have delved into the world of branded mobile games. As streaming increases and sales of physical music decline, musicians and their labels are exploring new ways to monetize their content.

A lucrative market

Of course, it’s common these days that many of the biggest mobile games are available for free, but, as Amon Amarth will likely find out, the real income lies in in-app purchases, whether it’s powering up weapons, unlocking levels or just change your character’s outfit.

Many other bands have launched their own brand-based mobile games, while the Rock Band game series, which launched on iOS in 2010, has helped several musicians make money by licensing their music to the gaming industry. mobile.

Following the rise of the smartphone and the increasing availability of faster cellular connection speeds, the mobile gaming market has experienced a huge boom in recent years. While console developers keep pushing hard, the mobile market generated around $ 152.1 billion last year, and industry analyst Sam Cheney believes that small screen multiplayer games may be the catalyst for it. ‘new growth.

He described the growing number of core gameplay features available in the mobile versions, but added how multiplayer experiences have also started to appear in this sphere this year, although they have been seen as “far away”. He said: “Various gamers have expressed surprise at the quality of the experience and its proximity to the PC / console versions.”

Wider opportunities

It’s no surprise that groups are exploring this market, but mobile gaming isn’t the only platform being explored as the industry becomes increasingly creative in finding ways to earn money. money. For example, other bands, like Swedish doom metal veterans Candlemass, have licensed their brand for use in a slot game published by providers Play ‘n Go. Licensing like this here in slot games is nothing new and many of the world’s largest movie franchises have been adapted – although we are still in the early stages of exploring this market by groups, in especially those of doom metal!

And, as physical media sales continue to slump, across all media, not just music, the trend for music group branded mobile games is likely to continue to rise.

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