Director Tobias Nathan has signed with JOJX for representation in the United States covering commercials, branded content and music videos.
Nathan has directed music videos for artists including G-Eazy, Miguel, Luav, Walk the Moon and Alessia Cara, for which he has garnered over a billion combined views. In advertising, Nathan has produced spots for brands such as Apple Music, Samsung, Infiniti, Vodafone, Nespresso, Gray Goose and Remy Martin. In addition, his short documentary Break the circle tells of a group of female samba players who are changing cultural norms in Brazil.
The director has been awarded the Clios, the Telly Awards and the Lovie Awards.
As well as being represented at the YOG, Nathan is also represented by CAA for film and television, and is in development on his first feature film. He had previously been manipulated for advertisements by m ss ng p eces.
Nathan shared, “I’ve always been interested in stories, the human condition, what drives us. I think that’s why I make films; diving headlong into life’s unanswered questions and trying to answer some of them.
Nathan said he joined the JOJX family: “Watching their work from afar has been inspirational to me. Their sensibilities – as filmmakers and as people – align almost too perfectly with mine. and I’m excited to see what we can do together.
Jackson Morton, Founder of JOJX, said of Nathan, “Tobias is a natural at bringing out authentic moments hidden in the narrative of a storyline that might otherwise be overlooked. We look forward to giving him more opportunities to further develop this incredible gift.