These music videos were directed by Baba Yadav and Falaque star Rashid Roy, Swastika Dutta and John Bhattacharyya in addition to the nine famous musicians.
“It’s a great opportunity to create something new for music lovers. It’s a concept never seen before. We’re extremely excited to shoot music videos in a brand new concept that’s vertical in 9 :16 mainly for IG Reels. We have strong musicians from the East and hope people will welcome our unique music videos,” said Neil Roy.
Sharing his thoughts on the unique concept, an enthusiastic Bickram Ghosh said the format is quite exciting as it is a big challenge to create a song in one minute. According to him, it’s a challenge but the concept has a bright future ahead of it.