Music videos get too provocative

Singer Chi Pu recently made a comeback with the controversial “Black Hickey,” which garnered strong public reaction for its sultry, lustful, and sex-promoting scenes in the workplace.

In the video, she bends over and makes provocative moves while wearing daring outfits and climbs onto a desk to seduce a married man, and the video shows the intimacy between the two in an elevator under dim lighting.

The video also features a shot between her legs.

Many viewers online have expressed concern and want the music video removed from YouTube due to these offensive scenes.

The video has garnered thousands of views since it was uploaded on August 12.

It’s not the first time a music video has sparked public outcry for depicting sexual scenes.

“Fabulous” by singer Trang Phap, released in 2020, was filmed for a scene of a ripped male model revealing an entire buttock.

The trend has recently resurfaced with an increase in the number of videos with sexual and explicit content.

Also, after the sultry videos of many popular singers quickly rose to the top of YouTube’s top trending charts, many lesser-known singers became impersonators to attract views.

A few months ago, there was “Duyen Duyen So So” (rough translation: Destiny) by Du Uyen, in which the singer plays the role of a naked female model for a painter and exposes her bust.

The video then shows scenes of the model and the artist falling in love and having sex in bed.

There has been vigorous debate about the need for age restriction labels and tighter content management of music videos on online platforms, and how authorities should deal with vulgar music videos.

The explosion of social media is bringing raunchy music videos into the public domain without being subject to classification or censorship.

Only platforms can report and display less of these videos unless users report them.

Also, on platforms such as YouTube, users can disable or bypass “safe mode” and other age restrictions.

Vietnam only requires films to be rated according to the age of viewers and not music videos.

However, many singers said they had the right to be creative in their musical products.

Cuong Chu, a singer’s manager, said Tuoi Tre newspaper, there are no clear regulations or provisions for the age rating of music video and audio content in Vietnam.

Assessing the impacts of music videos on viewers, psychiatrist Dr Bui Hong Quan said Tian Phong newspaper that since music videos are a communication product, they certainly have an impact on viewers.

The music videos are easily accessible to children, who cannot tell right from wrong and just imitate them, he added.

YouTube was the second most used app by Vietnamese children in the first quarter of this year, according to digital security firm Kaspersky.