RadicalMedia signs director Andy Hines for spots, branded content and music videos

RadicalMedia signs director Andy Hines for spots, branded content and music videos


A scene from Logic’s “1-800-273-8255”, which earned a Grammy nomination for Best Music Video in 2018. The video was written and directed by Andy Hines.

RadicalMedia brought filmmaker Andy Hines aboard its roster for representation in the US and UK covering commercials, branded content and music videos.

Hines is a Grammy-nominated director who has worked with musical artists ranging from Kanye West to Missy Elliott, Rosalía, Luke Combs and Keith Urban. Hines, who was previously replaced by Sanctuary Content, also ran campaigns for Nike, Uber and Maple Leaf Foods.

Hines is a Canadian director based in Los Angeles. He learned to see life through a picture frame from the age of six thanks to the influence of his photographer father. After earning his master’s degree in directing from the American Film Institute, Hines moved on to directing music videos and commercials. Hines made her first break into the industry with A$AP Yams, directing her first music video in the driveway of the artist’s house the next day.

Hines’ range has never been limited by genre or style, moving freely between writing award-winning narrative projects like Logic’s viral “1-800-273-8255” (2018 Best Music Video Grammy nominee ) to great performances like “Tempo” by Lizzo. .” The director’s work has won numerous MTV VMA Awards and nominations as well as five Cannes Lions, including gold for commercials and music videos.