“For nearly 300 years, excellence has been at the heart of Remy Martin, and through this partnership, we have reached an incredible milestone, where we see a brilliant breakthrough at the intersection of art, fine cognac and technology,” said Amaury Vinclet, Global Executive Director of Rémy Martin. “As Usher’s long-standing collaborating brand and sharing the same values, we are proud that he is launching the first limited edition bottle design for Remy Martin 1738 Accord Royal. This bottle is a first in the spirits industry. in the way the technology has been used and provides spirit lovers and Usher fans with a rare collectible they will cherish forever.”

Limited Edition Bottle “Usher x 1738 AI Powered” and NFT

When creating the limited edition “Usher x 1738 AI Powered”, Usher used his own musical vocabulary to describe his olfactory experience with the famous Rémy Martin 1738 Accord Royal, a smooth Cognac characterized by notes of toast, vanilla and brioche. Powered by AI technology known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, the cutting-edge depiction of tasting notes transformed Usher’s words into a work of art that makes the invisible, visible. Redesigned in black and featuring a special seal that celebrates Usher’s 25th anniversary My paththe iconic 1738 Accord Royal bottle brings Usher’s “Taste of Passion” to life with a design that now aptly embodies the harmony of music, technology and art.

“I’m an artist at heart, so turning an abstract sensory experience like taste into something visual really spoke to my creative process,” Usher says. “I looked at the copy Remy Martin 1738 Accord Royal that came across to me and I’m so impressed with the visuals that came out of the AI ​​process – they really represent the blend of tasting notes captured in the flavor. is gratifying to see these words translate to real-world works of art that my fans can engage with while bringing taste to the fore.”

A total of 50 limited-edition bottles have been created as part of this latest collaboration. 25 Usher x 1738: AI Powered Limited Edition Bottles will be available for purchase exclusively on BlockBar.com, the first direct-to-consumer NFT marketplace for luxury wines and spirits. The drop will go live at 10:00 a.m. EST on friday july 29 on a first-come, first-served basis. At the price of $500*, each NFT is available for purchase with ETH or credit card. To 10am, the first users to reserve the bottle will then have 10 minutes to checkout. Users who successfully pay will receive an NFT proving ownership of the physical bottle, which is stored with BlockBar until the bottle owner is ready to trade it. The remaining 25 bottles will be gifted to Usher and his team to celebrate the 25the birthday My path.

Each NFT is uniquely branded, and each purchase provides the option to keep the NFT, resell it on BlockBar.com’s marketplace, gift it, or trade it for the physical bottle from October 2022.

“We are very excited to be part of such a big moment for Remy Martin as they enter the world of NFTs and release a new limited edition bottle that will be our first ever musical collaboration to drop on BlockBar.com,” said Dov Falic, co-founder and CEO of BlockBar. “As a brand globally recognized for craftsmanship and excellence, we are honored to have the opportunity to offer a rare collectible that was created by one of the world’s most celebrated artists, Usher .”

A foretaste of passion

The Usher x Rémy Martin 1738: A Taste of Passion partnership will go beyond the bottle to present a world of opportunity and excitement at the intersection of music, technology, art and cognac, which will come to life with the launch of “A Taste of the Passion Experience” in Vegas. Harnessing AI technology to visually articulate the taste of the Usher x 1738 Accord Royal AI Powered offering, “A Taste of Passion Experience”, bailiff into minds and music lovers, where the brand will offer a multi-sensory experience while giving a nod to Usher’s illustrious career. To extend the splendor of the evening, attendees will savor a range of Rémy Martin 1738 Accord Royal cocktails specially selected by Rémy Martin and Usher, including The Rémy Roller, brimming with an effervescent blend of Rémy Martin 1738 Accord Royal, aromatic notes ginger ale and angostura bitters, and finished with a garnish of lemon wedge.

Teaming up for excellence

The longstanding partnership between Rémy Martin and Usher, who share a quest for excellence and innovation, began more than a decade ago when Rémy Martin became an official partner of the OMG World Tour. This latest collaboration not only celebrates excellence in music, technology and artistry, but also the 25e birthday My path, Usher’s breakthrough album that catapulted him to stardom. The celebration of excellence goes back centuries for Rémy Martin and Rémy Martin 1738 Accord Royal, which is a unique blend of eaux-de-vie that commemorates the award of excellence bestowed upon Rémy Martin by King Louis XV of France in 1738. Remy Martin Cellar Master Baptiste Loiseau inherited the House’s know-how from previous generations of cellar masters, and through this transmission of knowledge, Rémy Martin 1738 Accord Royal continues to encompass the spirit of celebrating depth of character and the excitement of indulging in moments of collective success.

On July 29, the limited-edition Usher x 1738: AI Powered bottle will be sold exclusively on BlockBar.com. The immersive experience “A Taste of Passion” takes place on certain evenings of From July 15 to October 29in collaboration with Usher’s My path Las Vegas Residency, with tickets available for purchase HERE.

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Since 1724, Maison Rémy Martin has been producing high-end spirits that constantly seduce the most demanding connoisseurs in the world. A deep love of the land, continuity of family ownership and a passionate commitment to excellence have sustained Rémy Martin for nearly three centuries. The result of masterful production and generations of tradition in Cognac, Maison Rémy Martin today produces Fine Champagne Cognacs, including Rémy Martin® XO, Remy Martin® Tercet®Remy Martin® 1738 Accord Royal and Remy Martin® VSOP For more information visit www.RemyMartin.com


Born from the cask and named after a royal endorsement, Rémy Martin 1738 Accord Royal is a truly distinctive cognac. Its exceptional smoothness and round woodiness begin as soon as the barrels are heated, even before the eaux–de–vie begin to ripen. This unique aromatic profile is then revealed through a rigorous selection of eaux-de-vie. Recognized for its exceptional quality year after year in international competitions, Rémy Martin 1738 Accord Royal celebrates true depth of character and the pleasure of sharing good times.


Usher has changed music, culture and countless lives. Beyond selling more than 80 million records worldwide and collecting dozens of awards, he simultaneously lit up NBC’s small screen. The voice and the big screen in blockbusters such as Hustlers. He also tirelessly distinguished himself as a dedicated humanitarian, raising tens of millions of dollars for various causes and uplifting youth through his New Look Foundation since 1999. A true aberration, he was as comfortable on the stage of his successful residency in Las Vegas in 2021 as he was on a government cultural mission in 2016 for Cuba under the chairman by Barack Obama Presidential Committee for Arts and Humanities. Multiple GRAMMYs® Award-winning international diamond-selling megastar, actor, dancer, entrepreneur, philanthropist and proud Atlanta resident is once again inspiring change in 2022 and beyond.

So far he has collected eight GRAMMYs® Awards and emerged as Billboard’s “#1 Hot 100 artist of the 2000s”, “#2 most successful artist of the 2000s” and “one of the best-selling artists in music history. American,” according to the RIAA. It catapulted four consecutive albums to No. 1 on the Billboard Top 200, starting with the famous certified diamond confession in 2004. He continued to push the boundaries with a series of singles and shows, including Bailiff – My path the las vegas residence before setting the stage for his ninth feature film in 2022.

More importantly, Usher gives back at every turn. Under his leadership, the New Look Foundation provides opportunities for young people in underserved communities, empowering them to thrive and achieve seemingly impossible dreams. He has contributed to many philanthropic causes and historical advances. He wrote a moving essay in The Washington Post, pushing for recognition of JUNEETEENTH as a 2020 statutory holiday. Fostering national and eventual congressional conversation, he witnessed the signing of the bill making JUNEETEENTH a federal holiday when it passes through 2021. He got recognition and various honors from the Boys & Girls Club of America, the Trumpet Foundations and Do Something. The NAACP selected him as a 2010 Ford Freedom Award Fellow, and Morehouse College honored him with the prestigious 2014 “candle price.” In 2022, he also took the stage at The Beloved Benefit, which exists to strengthen and transform Atlanta communities.


Founded in October 2021, BlockBar is the world’s first NFT DTC marketplace that connects consumers and collectors with luxury wine and spirits brand owners by providing the ability to redeem NFTs for unique products. Having been in the spirits industry for many years, the co-founders Dov and Sam Falic noticed the issues consumers and brands were facing in the world of wine and spirits, so launched BlockBar to provide transparency, authenticity, quality assurance and storage. BlockBar’s proprietary platform allows consumers to purchase asset-backed NFTs directly from the brand owners themselves. BlockBar’s proprietary smart contracts verify authenticity, and its partnership with top cybersecurity and cryptosecurity firms ensures that transactions are fully protected and transparent. Consumers can transact directly with brands and no longer have to worry about authenticity or storage. Physical bottles are stored in a secure facility at Singapore with 24/7 security, motion sensors and temperature control. Buyers can pay for products by credit card or Ethereum and have the option to burn the NFT to redeem the physical product or resell the product through the BlockBar.com marketplace.

* Suggested retail price.

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