Sabrina Carpenter Creates Unique Music Videos For Fans Directed By Gia Coppola – Branding in Asia Magazine


American singer-songwriter, actress and producer Sabrina Carpenter has teamed up with Samsung to surprise three pairs of superfans with their own original song and music video, plus a Galaxy gift inspired by a story that defines their friendship. .

Created by We Are Social Australia and directed by Francis Ford Coppola’s granddaughter, Gia Coppola, each short film appears on Carpenters social channels.

Carpenter wrote these songs based on a story from the lives of his fans alongside his producer and co-writer Leroy Clampitt, as well as co-writer Skyler Stonestreet.

“My fans have supported me for so long. Being able to give them gifts through music was a dream and my partnership with Samsung allowed me to give them the best holiday gift ever, ”said Carpenter.

“The songwriting process was also a lot of fun because I generally take inspiration from my own life. It was amazing to have the chance to tell someone else’s story.

Long-distance guests

Long Distance Dinners bring best friends Lee and Sofia together for the first time in two years. Living 400 miles from each other in Sweden, Lee and Sofia find solace in each other’s company during hours spent dining together on video calls, phones stalled and balanced with each other. household items.

Dance in the canoe

In the song Dancing In The Dugout, former softball teammates Erin and Ari return to the field where they forged their close friendship.

Panic! In the treehouse

Panic! In The Treehouse recalls a close encounter shared by sisters Annie and Jamie. Reunited for the first time since leaving college, older sister Jamie gives Annie a song that comes from the heart.

“We have found a creative partner in Sabrina, she is eager to celebrate the lives of her fans and share the spirit of the gift with friends,” said Edu Pou, Executive Creative Director of We Are Social Australia.

“These are real stories, turned into insanely rich songs with a true creative team of one artist, hosted by the best creators in the business and given to fans, who have generously shared their authentic and emotional responses with us.”

The campaign is appearing worldwide on Carpenter and Samsung’s social networks.


Customer: Samsung Electronics
Digital Marketing Group: David Moon, Lea Kim and Jenny Junghee Yoo

Agency: We Are Social Australia
Executive Creative Director: Edu Pou
Creative partner: Bob Mackintosh
Editor: Nicholas Carolan
Artistic Director: Dean Mathers
Executive Producer: Thea Carone
Strategist: Jarryd Patel
Director of Client Services: Kelly Spence
Senior Account Manager: Hilary Jacobs and Nathan Higgins
Senior Account Manager: Polina Patroucheva

Production: The Directors Office
Director: Gia Coppola
Edit and publish: Arc Edit
Sound design: Song Zu