Spotify takes on TikTok with vertical stream of music videos


We’ve seen several apps like Instagram and YouTube replicate the TikTok style with a short vertical video feed, and now Spotify is joining this list as well. The company has tested a new feature in its mobile app that essentially adds a vertical stream of music videos that users can browse to find something they like.

The feature was first noticed by Chris Messina (Going through TechCrunch) in the beta of Spotify for iOS, available on TestFlight. A new icon in the app’s tab bar takes users to a new vertical video experience where they can swipe up or down to watch short video clips.

In addition to scrolling, there is also a Like button and another to check the information about that song. Messina believes Spotify will take advantage of another existing feature called Canvas, which allows artists to create short videos of their songs. However, not everyone seems to like this feature.

Launched on a large scale in 2019, Canvas allows artists to create videos that accompany their music on the Spotify app. The feature received mixed reviews from users, as some said they preferred to see only the static album art when listening to music and found the video and its looping images distracting. But others said they liked it.

Spotify declined to provide further details on the vertical stream of music videos, but the company confirmed in a statement that it had “explored the idea of ​​a vertical video stream,” but that doesn’t mean the feature will see. the day. day for everyone.

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