Spotify’s Most Popular Latin Music Playlist Gets an Upgrade

Image Credit: Spotify

Spotify celebrates the Viva Latino playlist and reveals that 187 million people worldwide have streamed at least one Latin track in the past month.

Spotify Viva Latino playlist is the third most popular Spotify playlist in the world, with over 11 million likes. Throughout the month of November, the mix is ​​updated by the streaming platform with an “Elevando Nuestra Música” (“Raise Our Music”) campaign that includes the highlighting of key artists and the relocation of the music. appearance of the playlist away from stereotypical cultural images.

Artists with songs on Viva Latino come from diverse backgrounds and from different parts of the world. The music ranges from Reggaeton to Trap Latino. Top artists currently on the playlist include Puerto Rican rapper Myke Towers and Colombian singer Karol G, both featured by Spotify for “Elevando Nuestra Música”.

Spotify decided to explore the statistics on Latin music fans and discovered a constantly growing genre with engaged and young fans.

Since 2014, when Viva Latino launched, Latin music streams grew 1680% on Spotify. 187 million people around the world have played at least one Latin song in the past month.

It has been revealed that Latin fans discover more new music than non-Latin Spotify users – 46% more to be exact. And half of Latin music streamers are under 30.

Antonio Vázquez, Latin Editorial Manager in the United States, said: “Latin music has become an indispensable part of pop culture and we are delighted to see Viva Latino play a big role in this development.

“Today we’re celebrating the artists and fans who make it the ultimate destination for Latin hits by unveiling a sophisticated new look for the playlist that moves away from stereotypical cultural symbols, as well as introducing an inclusive slogan , “Elevando Nuestra Música,” a mission that pushes and motivates us to bring our music to the world stage. “

Latin music is also growing throughout the music industry. An RIAA report found that in the first half of 2021, Latin music generated $ 407 million in the U.S. music market, with recorded music revenue increasing 37% during that time.

Explore the Viva Latino playlist below.


Have you just finished a new song? Besides distributing music on Spotify, you can use RouteNote to stream your music to Kuack! to distribute your music to more listeners in Latin America and beyond, for free! Find out more here.