The music industry is very competitive. You are forced to compete with branded groups backed by majors and thousands of musicians waiting backstage. So how do you market your music and make money in the process? Here are the 9 best ways to promote your band in 2021.
1. Invest in digital marketing
Set up a professional website. If you don’t want to offer downloads to paid customers through the site, use it to promote your songs and albums available for purchase on other sites. You can use the website to create a mailing list. You can use this list to announce upcoming shows or future album releases. One point in favor of mailing lists is that they will reach people who aren’t using the social media platforms you’re on, and they can reach people within days of the message being broadcast.
2. Engage on social media
Most of your audience is on social media sites. Create branded group social media pages. Share information about your appearances, your sales and everything you do. Social media subscribers will receive the latest news. Most importantly, they can share it with their friends.
3. Sell branded souvenirs
You may be aware that movie theaters make as much or more money selling snacks and drinks than selling tickets. You may or may not sell concessions at your concerts, but you can make money selling branded items to your fans. Use a label printing service to print stickers they can put on their laptops and bumper stickers they can put on their cars. One of the side benefits of this lucrative approach is that you can also sell the items online for relatively little effort. And every sticker in public promotes your brand.
4. Go to streaming sites
While many bands prefer live gigs, the truth is that many of your fans will prefer to listen to your music through live streaming and downloads. Get at least some of your music from streaming sites, so you can make money from it and reach fans.
5. Subscribe to playlists
If you can put your music on a popular playlist, your music will be shared with people who otherwise would never hear you. It will also increase the number of people listening to your song on a streaming site, which in turn increases your profile on the streaming sites.
6. Get featured in the media
Media coverage continues to help groups gain recognition. Your music can be reviewed by a music publication or a trade blog, but almost all of the coverage is good for you when you are just starting out. Consider getting interviewed by the newspapers. You can talk to local reporters about music education, the impact of various local regulations on concert halls, or your connection to the community. They can publish a story about you in the newspaper, generating some local coverage. More importantly, mentions in news articles are highly trusted by search engines. This will result in better search engine result page rankings for your group and website in related searches.
7. Make music videos
Even small groups can make music videos given the quality of the video captured by digital cameras. You can even start by recording songs from live performances. Post these videos on social media to maintain your social media following. You can also post the videos to video sites to generate ad revenue. Or sell DVDs containing an entire concert recording, if you are concerned about piracy.
8. Have a good support team
Musicians tend to focus on the music and let others worry about the business side. Consider hiring a public relations expert to handle the marketing of the band and its music. Or have a good business owner who makes sure your suppliers get paid and the money for t-shirts and bumper stickers doesn’t go away.
9. Do some charity
While paying concerts can pay the bills, performing for a good cause can lead to both goodwill and good press. Whether you’re playing a benefit concert for free or letting kids with cancer sing on stage, consider doing some charity work.