There was a time when MTV still broadcast music videos. It is a period that Tyler Povanda remembers well.
He sings in the punk and emo-addicted rock band Save face, who just released their second album on Epitaph Records last month, Another kill for the Highlight Reel. And while they will likely never air on MTV, the band’s recent videos for songs like “SHINE, “”Bury me (tonight!)” and “Sharpen your teeth“still evoke this bygone video kingdom.
But the golden age we’re talking about isn’t the dawn of modern 1980s music videos. Or the onslaught of grunge and hip-hop videos in the 90s.
No, we’re talking about the 2000s, right after the turn of the millennium, when videos of emo and pop-punk bands started to surge. This was right before the internet swallowed music videos whole, and MTV then started to apparently only air Ridicule reruns.
Paramore, My Chemical Romance, Taking Back Sunday – these essential outfits and many more have been the main driving forces and shakers of the age of emo video. (In the case of the latter group, it was a time when the hip-hop star was involved Flavor Flavor in a video might help attract more viewers.)
But even though those days now seem to be over, the impact of these videos on artists today remains. Especially when it comes to bands like Save Face, a band that flourished under the influence of the bands that created these classic music videos.
Talk to Rock sound of their new album, Povanda says: “Honestly, I can’t believe we could have done this. In a world where everything else is horrible, it’s good to be able to do something and to feel so good. about it. Listening to those songs is sometimes the only time of my day that I feel good. “
It’s emo. For more, scroll down for a trip down memory lane of 2000s emo / scene music videos. Povanda (pictured above in foreground) commented on the 10 he thinks are most iconic.