The Fakaza vibes playlist was mostly listened to by young residents, with 44% of listeners between the ages of 26 and 35, followed by 35% of listeners between the ages of 18 and 25.
ST, COSMO CITY, ROODEPOORT, CAPE TOWN, SOUTH AFRICA, Oct. 5, 2022 /EINPresswire.com/ — According to data from January to September, music streaming provider Fakazavibes’ Amapiano Download playlist was the most played on its platform in South Africa .
Amapiano is a relatively new electronic genre that evolved in various sections of Gauteng Province in South Africa. It combines elements of deep house, jazz and kwaito, with powerful piano and synth lines.
The playlist, which debuted in June last year, was widely listened to by young Johannesburg residents, with 44% of its listeners aged between 26 and 35, followed by 35% of listeners aged 18. At 25 years.
According to Fakaza vibes, the genre has gained huge appeal across the continent. “Our playlist gained traction in Namibia, Zambia, Mozambique and Malawi.” “Due to its widespread popularity, musicians across the continent are embracing this new form of house music, from new recordings to remixes of popular songs,” the publication states.
“It is not surprising to observe the growing appeal of amapiano nationally and in neighboring countries,” said Africa music publisher Fakazavibes. It is a distinct sound that has sparked a dance movement and culture. Our playlist pays tribute to the musicians driving the movement as it spreads across the world.”
Amapiano’s demeanor is paradoxical: it’s lyrical and innocent yet sexual, with bright melodies and occasional rough, repeated refrains hitting hard in the townships of Johannesburg and Pretoria where bedroom producers first popularized it. .
Amapiano, like his kwaito and gqom ancestors, embodies the musical attitude of the township. His various allusions to 90s house, jazz and church music produce a sound that is sometimes nostalgic and intertwined with cultural elements that many people can relate to. It also allowed him to deviate from the typical trajectory of pop consumption, which is heavily dependent on the media. The underground music sensation was brewed on the streets, heard in local bars and shared on WhatsApp networks before reaching commercial radio stations.
Also contributing to its development was the late DJ Papers 707, who became popular for dancing with a bottle or glass of Hennessy as a prop. Images of him, along with the “dance like papers” chant, quickly went viral, sparking even more interest across the country. DJ Maphorisa, 2woshort, Kabza De Small, Mr JazziQ, Focalistic, Young Stunna, Cassper Nyovest, Emtee, Daliwonga, DJ Tira, AKA (rapper) and More followed Suite.
However, it reached a tipping point when YFM radio DJ and urban culture specialist Da Kruk opened the doors to many aspiring Amapiano musicians by devoting an hour of his radio program to their music. This resulted in additional bookings and performances. “Amapiano is one of the few genres where a man famous for his mixtapes on YouTube, WhatsApp and Datafilehost really gets shows and gigs. It’s not something you hear a lot in hip hop or afro- house. There is always a businessman who determines where the artist should go and how much money the artist should earn,” Da Kruk explained.
Early amapiano compositions and blends were experimental and showed a spirit of independence, devoid of any particular style but drawing influence from various sources. In the absence of gatekeepers, organic expansion across cultural boundaries would occur.
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