Tushar Kumar Films owner explains why music videos are hugely popular in the Punjabi music industry

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oi-Oneindia Staff


Updated: Wednesday, April 20, 2022, 7:08 PM [IST]

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“If the director himself writes the script or the script of the drama, movie etc., the direction becomes perfect because he has already imagined each shot well in his brain while writing the script!” – Mr. Ziaul Haque

Tushar Kumar Films owner explains why music videos are hugely popular in the Punjabi music industry

The quote mentioned above fits perfectly with the work of Tushar Kumar, owner of Tushar Kumar Films, who is an established video director behind trending and relatable Punjabi music videos. Tushar Kumar was born in India but moved to Canada when he was 11 years old. Now Tushar Kumar is a very big name in Punjabi music industry and all major artists want to work with him.

Art and technology combined can create miracles and conceal the aridity and thus the panorama becomes splendid which the public loves. This is the same thing that happened with Tushar Kumar being a talented videographer and being familiar with modern high tech equipment, this era was approached by eminent Punjabi artists.

While speaking, Tushar said that as a video director, you also have to grasp the singer’s vision and meet his requirements, so sometimes you cannot completely meet his expectations because the imagination cannot be fully drawn. , but when you’re a director, you create more magic in the setting you think the story you’re planning can be executed well.

Tushar Kumar has a broad base in working with music videos to conceptualize shots suitable for their melodies. It’s no surprise that his thinking is doing so well in the Punjabi music industry since he constantly fusses over every shot with an unequivocal vision of consistency between the start and end of the video. Tushar Kumar has worked with many Punjabi superstars and artists who have included in his music videos. He has worked with artists such as Karan Aujla, Ranjit Bawa, Jassa Dhillon, Angrej Ali and many more. Tushar Kumar figured out how to get to the top of music video making at such a young age. He’s a commendable creator who has figured out how to charm crowds with deeply engaging music videos.

Tushar tells us why his music videos have become so well known in the Punjabi music industry. According to him, “Music itself is a truly appealing and calming artistic expression.

The moment you attach the music to a biting video, you can introduce an idea of ​​what that melody is trying to convey. It’s an exhausting cycle of conceptualizing and then executing a music video with an artist who is ideal for this creation. I’ve been fortunate to work with such capable artists who effectively shape up to my vision for a music video.”